DIGITAL MEDIA WALL LIPSCANI
The most obvious improvement from digitizing this surface is the ability to update the ad of our clients
immediately. Not only does that save time and money from the traditional printing and posting of the ads, but
it allows you to be more contextually relevant.
Many people have assumed that an animated or video clip type presentation would be of greatest value.
However, while the movement would attract attention, it is in conflict with the limited time that a passerby
has to view the message.
Digital Outdoor - Basic Key Technology & Benefits
The power of the medium proposed is not in movement, but rather in changing information.
If bank interest rates go up or down, the ads can be changed immediately.
If a brand wanted to do a one-day price special, the ads can be updated.
If it’s a hot day, the ice cream and soft drink companies can post an ad to convince the consumer to buy their brand.
If it’s a wintery day, the hot drinks/tea brands can do the same.
It also lets advertisers communicate multiple product benefits of their brand, at once or at different times in the day.
The benefits of a digital, internet-connected billboard for you seem clear: we can add interactivity, we can update the
messaging in real-time, and we can reuse the ad on the internet and in other digital formats.
Digital Outdoor - Basic Key Technology & Benefits
High transparency and resolution of NEXNOVO display ensure incredible graphics and motion effects that give us new
possibilities for the creative vision.
NEXNOVO successful project cases are spreading all over the world.
The choice of many famous national brands.
Bring more added value to brand and promote sales.
High Quality LED Lamp - Basic Key Technology & Benefits
Media Consulta International implements such system in Romania.
Similar and relevant examples in Europe, one of which is Volksbank headquarter Project in Germany
Holland: https://www.youtube.com/watch?v=88ckyeORjv8
Finland: https://www.youtube.com/watch?v=ReR90HyYHow
Germany: https://www.youtube.com/watch?v=ejFM4cLKzuA
Germany: https://www.youtube.com/watch?v=Xoz4EzHC5AM
Germany: https://www.youtube.com/watch?v=Ns3xI0F6eUwc
France: https://www.youtube.com/watch?v=CkJEjpCBz6M
More references here: http://www.nexnovo.com/ledtoumingpingcase/index.html
High Quality LED Lamp - Basic Key Technology & Benefits
Similar projects
All product range are designed for a wide variety of applications such as retail windows, restaurants,
shopping malls, airports, museums, financial institutions, trade shows, events, festivals, media
architecture and many others.
Similar projects
International Projects
Super premium positioning in downtown Bucharest.
The facade exposes the brand message even at the entrance
gate to the Old Center Area, from I. C. Bratianu Blvd.
High car and pedestrian traffic throughout the year.
With 10 active screens and the total size of 29sqm, especially
when we are stuck in traffic, it is hard to ignore the message
displayed on Digital Media Wall.
Digital Media Wall Lipscani
Commercial Offer
- Heavy rotation broadcast, spot 10 sec, 102 broadcasts / day, loop time 10 minutes, at least 3,000 guaranteed broadcasts.
- Exclusive broadcast of a campaign on Media Facade, spot 10 sec, at least 6,000 guaranteed / day.
All the cost above do not include VAT or other taxes.
The offer could be customized in order to accommodate special requests.
The displays will run between hours 07:00- 24:00.
Technical specifications
Media
Format or Definition
Display Properties
Picture
bmp, jpeg,
ico, png, gif
background color, background picture, background music, transparency,
entrance/exit animation, animation speed, displaying scale, displaying duration
Video
wmv
, asx, asf, mpeg1, mpeg2, mpeg4, h.264,
DVD,
VCD,
xvid, divx, mov, mp4, rmvb、avc1、QTRLE
background color, background picture, sound volume, displaying scale,
ove
rlay
Text
IMPORTANT: media formats have to have dynamics elements and high contrast; for a high level of black, we recommend to eliminate the black color
from the background at production/edited(the black color from the spot will be in fact transparency, the good level of black will be made by the lack of
this).
Central Cloud Management software: all the displays could be controlled, monitored and updated content remotely, which ensure the advertising
content be updated timely.
1st floor: 2
nd
, 3
rd
and 4
th
floor:
Resolution: 1024x635 341x508
Dimensions: 1 display of 4,5 x 2,5 m
3 displays of 1 x 2 m on
each floor
60 FPS
Brightness: 5000~6000 CD/m
2
Full screen: 16:10
Version according sketch above:
1 x portrait imagine 16:8.5 or 16:9 (“bleed” of 10%)
1 x landscape imagine 16:10
General rules:
According to the space between the glass and the facade level – and from the viewing angle,
avoid relevant objects on the edge of the imagine display.
According to the space between the glasses from the same floor and between, avoid relevant
formats, such as logo, name, title, on the screen made of the 2
nd
, the 3
rd
and the 4
th
floor.
Traffic in the area estimated at :
over 100,000 pedestrians generated by the two University and Unirii 2 subway stations, STB passengers
75,000 cars circulate around the eight lanes;
On average, such a support placed at the entrance to the Old Center Area can be seen by about 5,000
people a day.
Audience
thank you for your time!
